Relevant Business Cases

The mission at TraceGains (www.TraceGains.com) is to protect the brand of food and beverage clients by eliminating problems before product is shipped to the customer.   According to William Pape, Founder and Executive Vice President at TraceGains, “Recently we shared the results from the annual food and beverage consumer survey by Corona Research of Denver, Colorado that showed, for the very first time, food safety and traceability were greater consumer concerns than all other food purchase factors except freshness; even more important than price.  A year ago, the same survey found food safety and traceability fourteenth in importance, near the bottom of their list, consistent with its placement in earlier years.  Clearly, the spate of recent food safety incidents has finally tipped the consumer perception scale in favor of traceability, at least for the immediate future and at least as reflected in this survey.”